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Id Vertical Azul
Accenture

SEM Strategist Senior Analyst

Description

The Paid Social Media is in charge of the paid social campaign operations. This includes the execution, trafficking, optimization, budget pacing, conversion tracking and reporting.

Responsibilities

*Implementation and optimization of Facebook, Instagram, Twitter and LinkedIn campaigns.
*Generation of weekly and monthly performance reports, including ability to recognize and troubleshoot data anomalies.
*Daily revision of ongoing campaigns on Facebook, Instagram, Twitter, LinkedIn. Follow up of performance insights like: CTR, Impressions, Clicks, Engagement rate, Reach, Actions, revenue and ROMI to ensure the correct functionality and goals pacing.
*Stay up-to-date on new developments, trends and technologies in the Paid Social Media space and their potential impact on clients.

Requirements

*English Advanced.
*High School Diploma or Degree related fields from an accredited university
*Minimum of +3 years of experience in the implementation.
strategy and planning of paid social campaigns.
*Strong understanding of the behavior of the different social networks.
*Experience with Business Manager, Twitter Ads, LinkedIn Ads and 3rd party tools.
*Good use of Microsoft Excel and Advanced functions such as pivot tables and VLOOKUP’s to create and update complex reporting.

 

 

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