Description

The Paid Social Media is in charge of the paid social campaign operations. This includes the execution, trafficking, optimization, budget pacing, conversion tracking and reporting.

Responsibilities

*Implementation and optimization of Facebook, Instagram, Twitter and LinkedIn campaigns.
*Generation of weekly and monthly performance reports, including ability to recognize and troubleshoot data anomalies.
*Daily revision of ongoing campaigns on Facebook, Instagram, Twitter, LinkedIn. Follow up of performance insights like: CTR, Impressions, Clicks, Engagement rate, Reach, Actions, revenue and ROMI to ensure the correct functionality and goals pacing.
*Stay up-to-date on new developments, trends and technologies in the Paid Social Media space and their potential impact on clients.

Requirements

*English Advanced.
*High School Diploma or Degree related fields from an accredited university
*Minimum of +3 years of experience in the implementation.
strategy and planning of paid social campaigns.
*Strong understanding of the behavior of the different social networks.
*Experience with Business Manager, Twitter Ads, LinkedIn Ads and 3rd party tools.
*Good use of Microsoft Excel and Advanced functions such as pivot tables and VLOOKUP’s to create and update complex reporting.